Franchise model · Master Franchise
Country-level operator. Exclusive rights across one country. Recommended for established hospitality groups, multi-unit franchisees or investor consortia. Typical pipeline: 50-500 hotels signed in years 1-3.
Best for: Established hotel groups, family offices, multi-unit franchisees of other brands
Commitment: Multi-year exclusivity + sub-territory sale rights
Revenue: 50% of all IMPT revenue in the country
The master franchisee owns the IMPT brand at country level. Day-to-day, the work splits roughly: 40% local hotel-onboarding (signing properties into the co-brand programme), 30% B2B sales (corporate-travel desks, CSRD-mandated enterprises, tourism boards), 20% sub-territory sales (selling regional or vertical licences under your master), 10% marketing & PR.
The franchise itself is zero-fee — what you need is operating capital to fund your local team. For a master franchise in a mid-tier country (e.g. Portugal, Czech Republic, Vietnam) we typically see operators run with 2-4 FTE in year one, scaling to 8-15 by year three. Capital required: $150K-400K in year one for salaries, marketing and travel.
These countries currently have the strongest fit for the master franchise model based on tourism volume, hotel inventory and the regulatory environment:
Don't see your country? Submit the enquiry form anyway — most IMPT franchise discussions start without a perfect template match.