Franchise comparison
Head-to-head comparison of the IMPT carbon-neutral hotel franchise model against Wyndham. All numbers below are sourced from Wyndham's most recent franchise disclosure document and public franchise pages. Updated 2026-05-20.
Wyndham Hotels & Resorts franchises 9,200+ hotels across 24 brands. The largest hotel franchise system by hotel count. Comparison based on Days Inn (their economy workhorse) — Wyndham's lowest-friction brand for new franchisees.
| IMPT | Wyndham | |
|---|---|---|
| Initial franchise fee | $0 | $35,000-45,000 initial fee per Days Inn property |
| Royalty on gross revenue | 0% royalty (commission only on IMPT-generated bookings) | 5% of gross room revenue |
| Marketing levy | $0 | 4.5% marketing/reservation contribution |
| Capex / PIP requirements | $0 (no property-standard compliance) | PIP at conversion + 5-year refresh cycles; typical $200K-800K |
| Term | 3 years initial, auto-renewing | 15-20 year initial term |
| Early-exit penalty | 12-month notice, no fees | Liquidated damages = 12-24 months of fees |
| ESG credential | 1 tonne UN-verified CO₂ retired on-chain per booking, booking-ID-tied, non-double-countable | Wyndham Green Certification (tiered); no per-stay verifiable retirement |
| Territory exclusivity | Full country (master) or region (regional) | Limited protection; Wyndham may franchise other brands close by |
| Property ownership required? | No — territory operator role | Yes — typically |
| Revenue share to operator | 50% of IMPT margin (~6.5% of GMV) plus 50% across 7 other streams | N/A — fee model |
The IMPT franchise is not a hotel BRAND — it is a distribution and CO₂-credential layer. A Wyndham franchisee can simultaneously list their property on the IMPT network as a "Carbon-Neutral Stays" co-brand member, without violating Wyndham's brand-standard agreement (provided the Wyndham logo and brand-standards remain primary). This is how many of IMPT's existing co-brand members operate — they keep their existing major-brand franchise relationships and add IMPT as a complementary credential.
The IMPT FRANCHISE (territory ownership) is different from being an IMPT co-brand member (hotel listing). The franchise opportunity is for OPERATORS to own the IMPT relationship in a country — not for individual hotels.