The IMPT eco-hotel franchise programme

What the IMPT eco-hotel franchise programme is, who it's for, and what changes for an independent hotel owner who joins.

Direct answer

The IMPT franchise programme is a non-exclusive distribution + ESG positioning add-on for independent Irish hotels. Your property, your pricing, your brand. IMPT adds global distribution and a per-booking on-chain carbon retirement that becomes your ESG headline.

What changes for your property

Your property appears in the IMPT directory (impthotels.com) and the IMPT booking flow (app.impt.io).
Every booking made via IMPT triggers a one-tonne UN-verified CO₂ retirement on-chain — IMPT pays for it.
You keep your existing channels (Booking.com, direct, etc.) — IMPT is non-exclusive.
You get a co-brandable 'Carbon-Neutral Stays' badge for your property listings, website and signage.

What does NOT change

Your nightly rates — you set them.
Your cancellation policy.
Your front-desk operations.
Your existing OTA relationships.

Commercial terms

Standard OTA-style commission per booking — competitive with Booking.com and Expedia. Volume tiers reduce commission as bookings grow. No franchise fee, no joining fee, no exclusivity penalty.

Why independent Irish hotels are joining

Three reasons: (a) the per-booking carbon retirement gives the property an ESG headline that's harder to manufacture independently, (b) IMPT's distribution reaches sustainability-priority travellers and corporate ESG programmes that incumbent OTAs don't target, and (c) the on-chain audit trail satisfies corporate-procurement RFPs.

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Live availability across 1.7M hotels — same price as direct, free cancellation on most stays.

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