Brand asset

The 'Carbon-Neutral Stays' co-brand badge

What the IMPT 'Carbon-Neutral Stays' badge is, when properties can use it, and how it boosts conversion on the property's own site.

Where to use it

• Property website hero — sub-line under main brand.
• Booking-engine confirmation pages.
• Email signatures and email-marketing footers.
• Front-desk signage.
• Press releases and award entries.

What it actually means

It means: any booking the property accepts via IMPT triggers a one-tonne UN-verified CO₂ retirement on-chain. The badge does NOT claim the property's own operations are carbon-neutral — that's a separate certification. The badge is about the booking-side offset, not the building.

Brand guidelines

Properties can use the badge alongside their own brand at equal or smaller weight. The badge cannot be modified, recoloured, or attached to bookings made through other channels (those bookings don't carry the IMPT offset).